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Impact of behavioural insights on KiwiSaver enrolment communications

Page last updated: 28 Aug 2019

The New Zealand Government has a high-level policy intended to encourage long-term savings in order to increase wellbeing and financial independence. To contribute toward this we are running a series of trials to test whether insights from behavioural economics can improve decision-making and outcomes for KiwiSaver members.

Impact of behavioural insights on KiwiSaver enrolment communicationsThis report describes the results of a trial with Inland Revenue and AMP’s KiwiSaver team to see whether improvements to enrolment communications might:

  • Increase the likelihood of members actively choosing a fund as soon as they are contacted by AMP
  • Reduce numbers opting out of KiwiSaver
  • Reduce numbers transferring to another KiwiSaver provider

 


Related

Report: Using behavioural insights to improve KiwiSaver outcomes