Page last updated: 10 October 2022

Ethical investing

Broadly speaking, ethical investing is when you choose investments based on your personal values on the expectation that your money will help or not harm industries you care about.

To cater for this, many investment providers offer products that seek to match investor values.  There are a number of ways that providers do this:

  • They exclude investments in certain industries (like weapons, coal or tobacco)
  • They actively support beneficial social outcomes (like building social housing)
  • They continue to invest in industries where environmental, social or governance (ESG) concerns exist, and claim to use their influence to encourage companies to improve (for example by using voting rights).

How do you know if your investments are ethical?

If you’re wanting to make sure your investments reflects your values, there’s a few steps you can take.

Many factors determine what approach is right for you. As with any investment, the most important are your investment objectives and personal values. Ask yourself:

  • Will the projected returns and level of risk align with my investment objectives?
  • What kind of impacts do I expect to occur through my investment?

Values differ from person to person, and what is important to you may be different to someone else.

Tobacco, alcohol, animal testing and weapons are just a few things that can polarise opinion and be perfectly acceptable to one person while unacceptable to someone else.   Take time to identify some of the values most important to you. 

Researching an investment can feel daunting.  It’s tempting to seek out opinions from friends and family and on social media, and take advertising and information from providers at face value.  But it’s important to look a little deeper to make sure your money is invested exactly where you want it to be.

You can either do this research yourself (DIY), or enlist the help of a licensed financial advice provider.  Read more below about these two approaches.

Taking a DIY approach

Ethical investments may (or may not) have additional risks or costs. See more below.

Enlist the help of a licensed financial advice provider

Some investors use financial advisers who focus on ESG and are able to offer investment options that match their clients' investing goals and ethical concerns.  

Financial advice can help you identify what you need, what’s right for you, and make sure you’re aware of the risks of certain investments.

There are financial advice providers who are qualified experts that can:

  • Advise you on investment products like KiwiSaver and managed funds that match your values;
  • Draw up a savings and investment plan for you to reach your goals in life
  • Help you with other financial matters, like mortgages and insurance.
  • Financial advice can also be provided digitally at a lower cost. Digital or 'robo-advice' is automated advice generated by a computer program using algorithms, based on the information you provide.

Finding, choosing and using a financial adviser

Some funds exclude certain industries, activities or types of investments. For example most KiwiSaver and other managed funds exclude investments in companies that produce nuclear weapons.

Another approach is funds specifically investing in sectors or companies that have positive (or not negative) impacts, such as investments which are ‘green’. They can even directly fund social impact projects, like building social housing.

Fund managers may also actively engage with companies they invest in to encourage improved non-financial outcomes such as a reduction in carbon emissions.

Managed funds must have a Statement of Investment Policy and Objectives (SIPO) that sets out what the fund is trying to achieve and the rules about what the fund can and cannot invest in. They often also have a responsible investment policy. If you cannot find these documents on your provider’s website ask them for a copy.

Think about not only what these documents say, but what they do not say. For example if these documents are silent on investing in assets linked to fossil fuels, there is likely no restriction on the fund investing in that industry.

Read the fine print and ask the provider if something is unclear.

For example, if there is an exclusion on investment in fossil fuels, what does this mean, how does this this exclusion work and are there any exceptions to the exclusion?

It may only apply to investments in companies that are involved in fossil fuel extraction or production, but not those involved in distribution.

How is 'involved' defined? The fund’s policy may include a threshold for percentage of revenue earned from fossil fuels or assets that are oil/gas/coal reserves, below which a company is not classed as 'involved'.

It may only apply to equity investments the fund makes and not, for example, fixed interest investments such as bonds (which are still a form of financing for fossil fuel companies).

Even the equity investment exclusion may be qualified – it may only apply to equity investments made directly by the fund rather than indirectly by investing in another fund (which is a common strategy used by fund managers).

If you want to check whether your KiwiSaver fund or managed fund invests in a specific company, you can download a full list of assets from Sorted’s Smart Investor tool. Smart Investor will also link you to key documents for the fund, such as the SIPO.

It’s also important to check how the ethical fund will deal with unforeseen events that may mean an asset no longer meet its ethical investment criteria.  How will they decide?  Will they sell the asset?  If so, when and in what circumstances? 

Learn more and know how to check the impact of your investments in the delivery of fair treatment of workers and ethical and sustainable work practices:

Go to

All investment products have risks. These should be clearly explained in the investor materials. Some integrated financial products have additional risks. The investment materials should explain whether there are any:

  • Risks to not achieving the non-financial goals, and if so, what these are.
  • Financial performance implications. For example, could investment options be limited by the criteria applied to the product?
  • Fee implications, for example, because of costs related to external assurance, operations or non-financial analysis.
  • Risks of the policies being breached and therefore investor funds not being allocated as intended or expected, and the implications of that.

Providers offering any form of integrated financial product must clearly explain and substantiate the non-financial features.

For example, if a fund excludes certain types of investments, the fund manager should explain how they decide what they won’t invest in. They should also explain any exceptions to the criteria, such as a certain percentage of the portfolio being allowed to fail the eligibility criteria.

If it’s a more proactive impact approach, for example, making investments that will help reduce CO2 emissions, the disclosure and investor materials should explain how the provider will achieve this, give a date by which they are aiming to achieve their goal and explain how they’ll measure against it.

Providers of integrated financial products must let you know how they’ll ensure any non-financial objectives are being achieved. This might include regular reporting, which may include a review by an external expert. They should also explain the consequences if they don’t achieve their objectives or if they breach their investing policies. If a breach does occur you should know what it is, why it happened, how it will be corrected, and what has been done to prevent it from happening again.

An ethical fund can change strategy or ownership and this can change how and where they invest. Always take note of:

  • Any changes to fund documentation like the PDS or SIPO.
  • Any changes to how the ethical fund invests – your investment provider might talk about this in their investor updates, blogs or other communications.

Anything you think is different to what you signed up for.  Some providers state they’ve used an external organisation to validate their claims. You should check who the organisation is, and be confident in their assessment. Look at their methodology and process for the assessment, and their track record of assessing similar products in New Zealand?

If a company overstates the green features of product, or mislabels a product as 'green', this is known as 'green-washing'.

Many companies understand consumers want to make more ethical or 'green' choices, and advertise to appeal to those desires. Always look for evidence to substantiate their claims.

It’s illegal to mislead or confuse investors by suggesting or omitting certain information. The FMA can take action to stop or prevent this behaviour. Contact us if you think a company is 'green-washing' and can’t back up their claims. 

Contact the FMA

What makes the bond 'green'? When you invest in bonds, you are lending money (see more about bonds in our Bond Voyage guide). What will your money be used for? Is it to fund a specific asset or project like a windfarm or green building?

How do you know the bond will actually be green? What measures will be used and how often will they be reported?

Is there any independent assurance of the green claim and/or the reporting of its results? Does the offer include reference to external green standards? What are they and do they appear credible?

Can the green status be lost? Can the money invested in the bond be reallocated to projects that are not green? If so, how and under what conditions?

Even if the bond is genuinely green, is it really having a positive impact? For example, if an energy company that mostly uses coal generation sets up a green bond to refinance a hydro-electric generation asset, this will not negate the impacts of coal generation. The difference might not matter to you, but you should be aware of it before you invest.

Download our guide for Investing in Bonds


Common ESG concerns for investors

The table below shows some of the common ESG concerns for investors. ESG concerns are often interrelated and can exist across all three categories.  This is not an exhaustive list – there may be other concerns that are important to you.


  • Carbon emissions 
  • Air and water pollution 
  • Deforestation 
  • Green energy initiatives 
  • Water usage 
  • Product design
  • Waste and packaging
  • Fossil Fuel Extraction
  • Nuclear energy


  • Adult Entertainment
  • Alcohol
  • Animal testing 
  • Gambling
  • Gender and diversity 
  • Ethical supply chain sourcing 
  • Human rights at home and abroad. 
  • Tobacco
  • Weapons


  • Diversity of board members and management  
  • Internal corruption 
  • Transparency of shareholder communications 
  • Governance processes and systems  
  • Company policies