19 August 2025

Imposter Facebook pages used to promote WhatsApp investment scam

Scammers are using Facebook pages to impersonate New Zealand financial commentators and business leaders, including Carmel Fisher, Frances Cook, Mike Hosking and Gareth Morgan. These pages use deepfake videos to promote free investment advice WhatsApp groups and encourage victims to invest in fake online investment platforms. 

How the scam works:

  • Scammers create a social media profile impersonating a business leader or notable figure. They publish ads on social media platforms like Facebook and Instagram, often including deepfake videos of the people being impersonated.
  • In these ads, the scammers speak about the business person’s successful investment history. The ads encourage viewers to join an investment advice WhatsApp group.
  • The WhatsApp groups connect victims with an investment ‘mentor’ or ‘coach’ who provides trading tips or recommends stocks to purchase. The groups usually include a large number of fake profiles, which all speak about their success following the mentor’s investment advice.
  • The mentor will introduce and recommend an investment platform to the victim. The scammers will coach victims through the process for setting up an account and transferring funds. The scammers often request cryptocurrency payments.
  • The scammers may instruct victims to install software on their devices. This is malware or remote access software which will give the scammers access to the victim’s sensitive information.
  • When the victim tries to withdraw their investment, they are told they need to pay a fee before their funds can be released. Even if these fees are paid, no money is paid out.

If you come across these ads or investment platforms, do not click on them and don’t give them your personal information. 

This scam is an evolution of a WhatsApp investment scam which we have warned about in the past. See our warning here:

WhatsApp educational and investment platform scam

What to do if you think you have been scammed

  1. Stop all contact with the scammer and do not send any money. Report the group to WhatsApp and block the scammer on all devices. 

  2. Contact your bank immediately. Ask if a transaction reversal is possible. If you sent money using another payment service provider, ask them to trace the funds.

  3. Report any fake Facebook profiles or ads to Meta.

  4. If you are getting spam emails and text messages, report these to the Department of Internal Affairs.

  5. Tell a trusted relative or friend what has happened. They may help you see the situation more clearly, help you deal with the scammers, and suggest what to do next.

  6. Contact Victim Support on 0800 842 846 or visit their website. They can provide free emotional and practical support and information.

Imposter Facebook pages:

Person/organisation being impersonated

Fake Facebook pages

Date added to warning

Carmel Fisher

Invest with Carmel

19 August 2025

Gareth Morgan

Morgan Investing

19 August 2025

Frances Cook

Invest with Frances

19 August 2025

Mike Hosking

Mike Hosking's insights

19 August 2025

Simon Tong

Simon Tong’s insights

19 August 2025