Using behavioural insights to improve KiwiSaver outcomes

The New Zealand Government has a high-level policy intended to encourage long-term savings in order to increase wellbeing and financial independence. To contribute toward this we are running a series of trials to test whether insights from behavioural economics can improve decision-making and outcomes for KiwiSaver members. This report provides results from our second trial. This trial was run with KiwiSaver provider ANZ, showing how changes to letters and adding more relevant communication channels can significantly change behaviour.

ANZ Behavioural Insights report 2019

The ANZ Behavioural Insights report 2019 describes the results of a behavioural insights randomised control trial.

Download the Using behavioural insights to improve KiwiSaver outcomes Report, PDF.