The New Zealand Government has a high-level policy intended to encourage long-term savings in order to increase wellbeing and financial independence. To contribute toward this we are running a series of trials to test whether insights from behavioural economics can improve decision-making and outcomes for KiwiSaver members. This report provides results from our second trial. This trial was run with KiwiSaver provider ANZ, showing how changes to letters and adding more relevant communication channels can significantly change behaviour.
This report describes the results of a behavioural insights randomised control trial.